Social Media Trends To Know in 2022

Content is king, but context is queen.

You can have the most epic content in the world, but if you don’t deliver it to your audience in a way that speaks to their needs, you’re wasting your time.

Context is what you say and how you say it (like where, when and why). It’s also the relationship between your content and the customers you’re trying to reach. For example: Apple has some of the most relevant content on social media because they know their customers well enough to speak directly to them in ways that speak directly back—and not just about product offerings. Their sales team understands how much people like using Apple devices for social reasons (like taking photos) so they build those aspects into their campaigns. That makes sense for Apple because its products fit into specific contexts; for example: “I’m on vacation” or “I want this party look without putting any effort into my appearance.” If a brand doesn’t understand context, then its social media strategy will fail miserably because it misses out on creating experiences that matter to users while at home or away from work/school/etcetera; essentially by ignoring context and instead focusing solely.

The search for authenticity is on.

People want to see real people, not actors. People are tired of the perfect image. They want authenticity and transparency, even if that means you screw up sometimes.

Brands have to go live.

Live video is an amazing way to connect with your audience. You can show off a new product, give them a glimpse behind the scenes or just share what’s going on in your life. It’s great for building relationships with followers, too. People love watching live streaming because there’s something intimate about it—they feel like they’re right there with you.

Social listening is more important than ever.

Social listening is a practice that involves monitoring conversations about your brand on social media platforms, such as Facebook, Twitter and Instagram. It can help you identify customer needs and wants, potential product issues or opportunities for growth in your market.

In the world of digital marketing, social listening is an important tool to have in your arsenal. After all, if you don’t listen to what people are saying about your company online—and then act on it—how will they know they need something from you?

Social listening also gives companies access to valuable data points like demographics (age, gender), location and interests so they can better understand their audience. The more information brands have about their customers’ preferences and buying behaviors, the better equipped they are at creating content that resonates with them.

Influencers are seen as trustworthy.

Influencers are seen as trustworthy. In fact, according to a study by the Content Marketing Institute, 90% of consumers trust recommendations from people they know (people like your influencers).

Influencers have become increasingly micro-focused. Gone are the days when an Instagram post or blog could reach a broad audience; instead, today’s trend is for micro-influencers with small but loyal followings whose posts are more likely to be viewed and shared than those of bigger accounts. People who represent your brand in social media should therefore be someone who can speak directly to its core customer base—and if you can’t find one person who fits that description? Consider creating multiple social media profiles instead! Influencers are a great way to reach new audiences. By partnering with influencers who share your values and target demographics, you’ll be able to: attract new customers through their own communities; expand the reach of your current content by having other influencers share it on theirs; increase sales through affiliate links shared in blog posts or paid ad campaigns; and gain access to valuable data about what content performs best for each specific person’s audience

Your relationship with audiences is the new currency.

You can’t just post, post, post and expect your audience to keep coming back. Your relationship with them is the new currency. Every social network has its own unique features that help you build relationships with audiences based on what works best for them.

You’ll want to focus on quality content over quantity—and make sure you’re always providing something that’s relevant and valuable for your audience. The best way to do this is by using social listening tools like Hootsuite or Sprout Social so that you know what people are talking about in real time. Then use influencers (such as prominent bloggers) who have already built up large followings on various networks such as Facebook, Twitter, Instagram and LinkedIn so they can share your content with their followers and drive traffic back towards yours!